Chapter 17 – Strategies for Argumentation and Persuasion
The chapter is a “how to” on crafting persuasive arguments. It provides an overview of logical discourse. It introduces the foundations of argumentation and persuasion. It covers each of three related forms: taking a position, persuading readers to act, and proposing a solution. Methods for building persuasive arguments and preparing an argument are shown. It details how to make a claim and how to support the claim. The section on identifying logical fallacies is a mini logic course. Techniques for engaging the opposition and how to use appropriate appeals are shown in last areas of the chapter.
